You’ve heard the buzz. You’ve seen the nnouncements. Now, the ADD Systems Retail Project has arrived, and we’ve given it a name.

ADD Systems is proud to introduce ADD eStore™, ushering a new era of convenience store (C-store) software to help this industry efficiently use the massive amounts of data that flow through every day.

The ADD eStore product builds on our 25 years of experience and success in the C-store marketplace, with the PAMS, Power*Store2®, and eCommerce products. We now take this legacy to the next level, with powerful data access that enables you to make the real-time decisions demanded by the challenging C-store arena.

ADD eStore is a consolidated, state-of-theart enterprise solution built for the fast-changing needs of the convenience store market. Using the latest Microsoft database design and development tools, ADD Systems is able to deliver a progressive, flexible, and scalable software product that will streamline your business processes and provide a strong foundation for growth. Designed in concert with our trusted customer advisors, ADD eStore exemplifies a modern C-Store application, one that is focused on tighter management of merchandise and fuel as well as efficient data access and movement.

ADD eStore can help improve your productivity, increase your sales revenue, and improve your margins through enhanced automation and reporting.

For example, imagine that a promotion offering a bag of chips with a bottle of soda has wildly exceeded expectations, with a 50 percent jump in sales of the soda. You’d want to extend that special offer, right? Until now there was no realtime way to spot trends such as this - supported with data. These data mining tools are built into ADD eStore.

Or, maybe you’ve noticed that managers at some stores are constantly pleading for more staff, while at other individual stores, employees seem to be less busy. Transaction counts available with eStore enable you to analyze the when and where of store activity. You can then adjust staff levels - your largest expense. This analysis is multi-dimensional, so that you can tweak staff levels at different times of day, seasonally, monthly, and so on.

Tools in eStore enable you to develop a store personality that empowers you to manage each location to maximum effectiveness. These “just in time” business decisions are crucial to keep revenues flowing under ever-shrinking margins. And it’s just this kind of information that ADD eStore supplies – in droves. For more about our advances in Business Intelligence interwoven with the release of eStore, see the related story on the next page.

Previously referred to as the “Retail Project,” ADD eStore has been in beta usage since last November. It now presses on to production use this summer, including deployment by an ADD Energy E3® customer. The early version has been met with reassuring success as well as constructive feedback that can only make the suite better. To our beta customers and Retail Advisory Council, we offer sincere thanks.

Among the comments from these cooperative beta users, one said: “[eStore] has an excellent flow…very intuitive and easy to learn.” That ease of use may be due to the data structure underlying the software, which allows ease of data access. On the other side of this coin, users commented on the “ease of data entry in the grids and the ability to customize the grid formats for reporting.”

In a reaction that is extremely gratifying to us, two PAMS beta clients said that entering shift reports was “much easier” and that the new software is “efficient and capable of resulting in time savings.”

Dependable
With ADD’s unmatched reputation in the petroleum and propane industry, you can be confident in a product backed by expert support. We’ve put an unprecedented investment into this project, and it is served by the same professionals who have assisted thousands of customers over our 36 years in business.

Features
Here are some facts about the technology that forms the foundation of eStore:

In the realm of vendor management, here are some of the key features of eStore:

Perhaps the most important facet of the C-store business is merchandise management, and ADD eStore tackles this difficult area with attributes that help you:

There’s more. To see a demo or ask specific questions, contact your sales person or ask for sales by calling 800-922-0972.