“We’ve been in business for a long time and we’re well known in the industry,” said Mallory, whose father started the company in 1948.

While Marketer of the Year is bestowed based on overall effective and sound business operation, Mallory had a kick - literally – that sealed the deal late last year. The company launched a marketing initiative with its own brand of custom hot pepper sauce, appropriately called Mallory’s Bottled Heat.

The Mallory hot sauce goes for a unique taste, Mallory said, not tear-inducing full burn, so it makes a good complement to steak, or to spice up scrambled eggs or just about any food. The little bottles are labeled with the Mallory name, and
are handed out as a reminder to loyal customers or when calling on new ones, especially commercial accounts.

Another success story for Mallory has been the Intermec CN3e units. Like any tool for sales or operations, value lies in multiple functions. The CN3e models pack several technologies into one small device:

All of these features, combined with the Raven software, make the CN3e a cost-effective tool.

The upgrade to the new unit has been smooth for Mallory.“The drivers didn’t have any problem at all in making the transition to the units,” Mallory said. Where the older units could be dim in bright light, the new CN3es have a much brighter display and are easier to read, he said.

The latest experience builds on a successful history with Raven in general. The firm currently uses Raven to record residential and commercial propane deliveries.

“It’s much easier and better on the driver, and the office. There’s no way to compare,” Mallory said of the present operation versus the previous, manual entry.
“You’ve got the invoice printed, and don’t have to worry that the driver’s writing can be read [during posting],” he said.

The company in fact is considering expanding its capabilities to include WiFi, so they can download shift information without even having to remove Raven from the truck.