The 2026 Business Tech Conference brought together industry professionals and ADD experts to focus on operational efficiency and innovation. One of the most popular sessions at the conference was our Atlas Reporting® panel, which brought together eight different companies that showcased how they use reporting to make their businesses more efficient, more profitable, and eliminate data silos to provide a complete picture. These general goals are shared amongst them all, but the way they specifically use Atlas Reporting is all their own.
While the magic of being together with ADD team members, clients, and sponsors in Disney World is hard to replicate, we’d like to keep the conversation going with an Atlas Panel blog series. In the coming months, we’ll highlight each panelist’s presentation and their use of Atlas to empower their operations. We’ll cover how both energy and convenience store companies use data to work smarter.
“Data should do more than inform: it should create efficiencies,” said Chris Kiernan, Director of Operations – Retail/Wholesale at ADD Systems. “What we see with Atlas users is a shift from reactive to proactive decision-making. Instead of spending time gathering and validating information, teams can focus on interpreting it and acting quickly. Atlas brings the right data together to highlight what matters most. That clarity helps teams stay aligned, respond faster, and make decisions with certainty.”
Here are some ways Atlas can help:
Highlighting Exceptions
Atlas helps teams focus on what actually needs attention. Instead of reviewing every item or transaction, you can concentrate on those that fall outside your defined thresholds. Exception reporting makes it easy to identify outliers, such as transactions that are too high or too low, early or late, or misaligned with expectations. This approach cuts through the noise and directs attention to where action is required. Often called managing by exception, it saves time and improves operational efficiency.
Keeping KPIs Front and Center with Dashboards
Operational performance is measured through multiple metrics, not just one area. Bringing key performance indicators (KPIs) into a single dashboard provides a clear, real-time view of what is happening across the business. With everything in one place, teams can quickly understand performance, monitor trends, and make informed decisions without digging through separate reports.
Moving Away from Manual Spreadsheets
Many organizations still rely on manually built spreadsheets that pull data from multiple systems. This process can be time-consuming and prone to errors, which can reduce confidence in the results. Atlas addresses this by connecting directly to data sources. The result is automated, consistent, and more reliable reporting that reduces manual effort and risk.
Using Data to Empower Your Business
Tools are only powerful if they’re crafted to find solutions. While Atlas offers many out-of-the-box reports, our ADD team members can tailor Atlas for any company they work with to create reports, dashboards, and KPIs specific to their operation.
“Working closely with customers is a key part of making Atlas successful,” said Bryan Walline, Lead Developer – Business Intelligence at ADD Systems. “Our team partners with each organization to understand their goals, identify the metrics that matter most, and design reporting that supports how they actually operate. This makes Atlas not just a reporting tool, but a solution tailored to the way each business approaches their day-to-day.”
By putting the right insights in front of your team, your company can drive efficiency, improve alignment, and find new opportunities for growth.
Hear from Williams Energy and St. Joe Petroleum on how they utilize Atlas.
Leave a Reply