Petroleum marketers have long known that their fleet customers buy more fuel and make more non-fuel purchases than regular consumers. Fleet customers are also predictable, regular customers because of the loyalty inherent with a fleet card.
There are many reasons why petroleum marketers choose to offer their own fleet card:
- Relationships. When offering your own private label card, you own the customer list. You know your customers and can offer them a service by helping them manage their fleet cards. Whether it’s the city account or the HVAC company down the street, these fleet customers have a relationship that goes beyond the plastic card in their hand.
- Increased loyalty. Loyalty goes hand in hand with relationships. The Intevacon fleet card is unlike other branded fleet cards or credit cards that function like a credit card. Most credit card accounts are accepted everywhere, and the petroleum marketer loses the value in providing a fleet card. With Intevacon, petroleum marketers gain the benefit of the repeat business for all of his customers’ fueling needs.
- No credit card fees. According to the NACS 2016 Retail Fuels Report, over the last five years, the typical petroleum marketer averaged about 5 cents of profit per gallon of gasoline sold, with credit card fees comprising about 2-3%, and up to 4%, of a total purchase. With Intevacon, there are no traditional transaction fees, so you can protect your margins.
- High value transactions. Fleet customers purchase a higher volume of fuel on average, as well as make more site visits. The average fleet transaction for Intevacon is about $71. That’s more than 3x the typical consumer purchase, and it doesn’t include in-store purchases. Diesel is the most common product purchased.
For fleet card needs, many customers choose Intevacon when they want to automate house charges or change from an existing fleet card program. The Intevacon system is a real time solution that is easy to navigate and makes managing house accounts a simple and rewarding process. With Intevacon, petroleum marketers are able to offer their own private label card with options for product restrictions, user access, special prompting, and more. Intevacon also provides all of the tools for billing through the system. For customers using ADDs, this becomes an even easier process by importing the Intevacon transfer file into ADDs for billing.
With Intevacon, it is easy to manage your fleet accounts and offer your customers value through the service. There are many more benefits that Intevacon provides by automating your house charges.
About Intevacon
Intevacon is the leading proprietary fleet card solution in the industry. Intevacon also offers the Intevacon Fuel Network at both retail and cardlock locations for petroleum marketers looking to expand their footprint and grow their business. The Intevacon online host system provides a complete proprietary system that includes card authorization, transaction capture, billing and settlement, reporting and everything else a marketer needs for full control of every aspect of a proprietary fleet card.
For more information on how you can grow your business with Intevacon, you can reach out at 678-739-4450 or emailing moreinfo@intevacon.com.
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