Leverage your data to personalize interactions with your customers and create an exceptional customer experience. That is the message of our recent article in Oil and Energy. For fuel retailers specifically, however, this task can be daunting. With thousands of customers, maintaining satisfaction on a customer-specific level can appear overwhelming. Nonetheless, the ability to unlock customer loyalty through data leverage is an essential practice for a successful business. ADD System’s Vice President of Sales, John Coyle, gathers up best practices concerning data collection and integrity in his article, Your Data Can be Your Advantage. In the article, you’ll learn how to bridge the gap between data and information so you can create well developed insights that lead to actionable steps, and ultimately, outstanding service that does not go unnoticed.
Learn more in ADD Systems’ article published in Oil & Energy Online.