Simple Ways to Use AI Right Now

Earlier this year, we published a blog detailing the artificial intelligence (AI) revolution that is happening throughout the technology world today. Companies from every corner of the world are using AI to make themselves more efficient, profitable, and innovative. While AI has many complicated aspects, there are still some easy, accessible ways any business can use AI to its advantage. Here are some simple ways you can use some readily available AI tools today.

Improve Customer Service

• Chatbots on websites and voice assistants on phone lines help provide 24/7 customer service. They can help to answer your most common questions and/or quickly route your calls to the appropriate person. You can expect time savings, but don’t forget to make it easy to reach human customer service representatives so that there is never any customer frustration. Humans and chatbots together can make for the best experience.
• ChatGPT or other chatbots can help your CSRs craft emails or texts to customers. For example, if you want to create a catchy email about your new promotion, a chatbot can give your CSRs some ideas to start the creative process. Keep in mind that using the text verbatim may be considered plagiarism, so human oversight is still essential to avoid this and to make sure the message’s essence is captured correctly.

Improve Your Employee Experience

• Use AI to create both written and audio-visual employee onboarding materials. It can help by sharing typical content and structure. This can come in handy as businesses grow in size and need to refresh their orientation.
• Develop organized processes and clear procedures. AI can help by sharing typical processes, suggesting additions, and organizing your thoughts. Keep in mind that anything you share with a public bot may be stored and used in the future. It’s safer to ask for advice than to share your company information.

Marketing & Advertising

• Every marketer can feel uncreative from time to time. AI can help you think outside the box. Use ChatGPT or the like to assist with brain-storming ideas, for example:
  • “What are some marketing ideas for a propane company?”
  • “What are some unique c-store promotions I should consider to boost business?”
• Every company needs great design to stand out. Use AI tools to create images and videos:

Google’s Deep Dream Generator or other computer visual programs can help you develop some ideas by allowing your written thoughts to create images or videos for you. Whether you use the images or not, they’ll give you some ideas and help you with brainstorming. There are different tools and types of subscriptions, so be sure to investigate the copyright information to ensure that you have the right to use the images.

These suggestions just begin to scratch the surface of what AI can do. Using these tips will help businesses utilize AI in ways that are accessible and allow for company improvement. At ADD Systems, the excitement lies not only in the present state of artificial intelligence, but also in the boundless potential AI holds for the future. We will always be committed to leveraging technology to help our customers be more efficient, creative, and profitable in the petroleum and c-store industries.